Let’s chat about the wild ride that was the Facebook Emotion Experiment back in 2014. Imagine Facebook as your emotions’ playground, and they decided to do a little experiment to see if they could mess with your vibes. Spoiler alert: they totally did!
So, what went down? Well, Facebook played mix-and-match with the content in nearly 700,000 users’ News Feeds. Some got a dose of positivity, while others were served up a plate of negativity. The grand plan? Figure out if the stuff you see on your News Feed has the power to mess with your mood. And guess what? Duh!
Results were, well, emotional. Users exposed to more positive content ended up posting happier updates, while those served a gloomier selection went on to share sadder stuff.
But, not everyone was thrilled about being part of this psychological rollercoaster without their knowledge. People raised eyebrows, claiming it’s a bit like manipulating their emotions without a consent slip. Facebook, of course, apologized and promised to do better with their research practices.
Fast forward to today, and we’re all still scrolling through our Feeds, blissfully unaware of the emotional damage. It’s a reminder that the digital world is full of surprises, and sometimes, your emotions might just be along for the ride.